San Diego's only dedicated cold plunge service company.

The Cold Standard is San Diego's only dedicated cold plunge service company. We're not a pool company that also touches plunges, and we're not an HVAC tech guessing at water chemistry — cold plunges are the only thing we work on. We serve all of San Diego County including La Jolla, Del Mar, Encinitas, Carlsbad, Coronado, Point Loma, Rancho Santa Fe, North Park, Pacific Beach, Carmel Valley, Poway, and Downtown.

Residential plans start at $169 every 4 weeks for our Essential plan (one full service visit per cycle). Premium is $299 every 4 weeks (biweekly visits plus quarterly deep clean). Pay-as-you-go quarterly deep clean is $375 per visit if you handle weekly chemistry yourself. Commercial plans (gyms, studios, hotels, spas) range from $279 every 4 weeks (Commercial Light) up to $999 every 4 weeks (Commercial Plus, twice-weekly visits). All recurring plans are month-to-month — cancel anytime.

Standard repair calls are scheduled within 48 hours of contact. Premium plan members get priority 24-hour scheduling. Commercial accounts get same-day emergency response. Our service call is $170 flat — covers the trip out and a full diagnostic with a written estimate before any repair work begins. Repair labor is $185/hr with member discounts of 15–30%.

Every major brand on the San Diego market: Plunge, BlueCube, Renu Therapy, Cold Stoic, Ice Barrel, Edge Theory Labs, Morozko Forge, Polar Monkeys, Nordic Wave, Kodiak, Inergize, Tru Grit, and custom-built units. If a brand isn't listed, we still service it — we work on the entire category, not specific OEMs.

San Diego's mild year-round temperature is great for plunge usage but creates a sustained biofilm window — plunges here see more daily use than colder markets and rarely freeze, so bacteria never gets a winter reset. Cloudy water in San Diego is almost always one of three things: imbalanced chemistry (pH out of the 7.2–7.6 range, low sanitizer), a clogged filter, or biofilm forming on the plumbing and surfaces. We diagnose the root cause on the first visit and rescue most water without a full drain.

Yes — commercial accounts are a core part of our book. We service gyms, recovery studios, boutique fitness facilities, chiropractor offices, med spas, hotels, and corporate wellness rooms across San Diego. Commercial plans include compliance-grade documentation (water test logs, chiller inspection records, photo before/after), annual staff training, and 30% off repair work. Our commercial customers include Catalyst Performance and The Studio by Catalyst.

Every visit includes: water chemistry test (pH, free chlorine, total alkalinity, calcium hardness, temperature), chemical balancing as needed, filter inspection and cleaning or replacement, chiller and compressor health check, surface cleaning and biofilm prevention, pump and circulation inspection, and a detailed digital service report sent to you after we leave.

Yes. Initial setup, commissioning, and first-fill chemistry are handled by our team. If you've just purchased a plunge and need it set up correctly, we run a comprehensive initial setup visit that covers placement, electrical check, plumbing, first water fill and balance, chiller commissioning, and a complete owner walkthrough.